🎯 Why People Really Follow You — And How to Create Content That Connects

Branding & StrategyContent MarketingCreative StrategyDigital Marketing Basics
Written By Nick Flamel

People only follow your brand on social media for three reasons:

✨ Inspiration
🎬 Entertainment
📚 Information

If you're not giving them at least one of these... you're probably getting skipped.

It’s easy to fall into the trap of just posting announcements, polished graphics, or company updates. But none of that matters if people don’t feel connected.

Your social content shouldn’t just show off how good your brand looks—it should make your audience feel like you get them.

Let’s fix that.

✅ The 3 Reasons People Follow You — And What to Post Instead

✨ 1. Inspiration

People are looking for hope, possibility, and purpose.

Even if you're not a motivational speaker, you still have stories that inspire.

Try sharing:

  • A moment that reminded you why you started

  • A transformation story (client, project, mission win)

  • A powerful quote + short personal reflection

🎬 2. Entertainment

People scroll to escape, not to be sold to.

Let them see your human side. That’s what builds loyalty and relatability.

Try posting:

  • A funny moment or blooper

  • A relatable “client struggle” reenactment

  • Behind-the-scenes of your day or team dynamic

  • A trending reel that fits your niche

📚 3. Information

This is where you prove you’re worth following.

Helpful = valuable. Share quick knowledge that saves time, solves problems, or teaches something.

Try sharing:

  • A “Did you know?” post with 1 surprising fact

  • A myth buster about your industry

  • A how-to tip (short + easy wins best)

  • A common question you get — and your honest answer

💭 Don’t Overthink It

You don’t need to post every day. But when you do post—make it matter.

Stop trying to impress. Start trying to connect.

You don’t need a full calendar yet (we’ll send that later). For now, try using these content ideas to shift how you show up—and watch how differently people respond.

Need help with content strategy?

We help creatives, brands, and non-profits build scroll-stopping content that’s cinematic, emotional, and results-driven.

Let’s turn your story into something people actually want to follow.

Brilliant Film Co.
🎬 www.brilliantfilmco.com

Nick Flamel

Nick Flamel is one of the visionaries behind Brilliant Film Co., a creative agency known for turning real-world stories into cinematic brand experiences. With over a decade of experience in video production and marketing strategy, Nick helps businesses, nonprofits, and public figures grow by showing up powerfully online.

From political campaigns to small business series, Nick blends strategy with storytelling—offering not just videos, but a full content ecosystem built to inspire, connect, and convert. He’s passionate about using creativity to solve real problems and believes every brand has a story worth telling.

When he’s not behind the camera or building marketing systems, Nick’s probably developing his next big idea—or helping someone else bring theirs to life.