Rethinking Social Media: Give First, Then Grow

Jul 8

🌱 The Shift That Changed Everything

After breaking down why people follow brands on social media—to be entertained, informed, or inspired—our entire content approach changed.

No more guessing what to post.
No more chasing views or trying to sell too early.
We realized the brands that win long term are the ones that give first—before they ever ask for anything.

🎁 Value Comes Before the Sale

People don’t show up to social media to be sold to.
They show up to laugh, learn, connect, or be moved. If you can do any of that consistently, you’ve already won half the battle.

Whether you’re:

Dropping quick how-to tips
Sharing customer success stories
Posting silly behind-the-scenes clips
Or simply showing up consistently with real value

That generosity creates trust. And trust leads to conversions.

🔄 Stop Posting Just to Post

Too many brands burn out trying to post something—anything—every day.
But a bunch of random content won’t move your audience forward.

Instead, focus on creating intentional content that teaches, inspires, or entertains.
Start treating your content like a relationship—not a transaction.

👥 Focus on the People You’re Helping

This part’s key.
When you stop obsessing over how much money your brand can make…
and start obsessing over how much you can help someone…

A few things happen:

You start setting prices based on value—not insecurity
Your content feels human again
And you attract the kind of clients who respect your time and talent

🎥 Want to Convert More? Show Up Differently.

Video is one of the best ways to do this.
Not because it’s trendy—but because it builds trust faster than any other format.

When people see your face, hear your voice, and feel your intention, they connect.
If your videos are built to genuinely help, they will convert.

And if you haven’t already, go back and revisit our first blog:
👉 Why People Follow You on Social Media
It’s the foundation behind everything we’re talking about here.

💡 Final Thought

Your content is either building trust… or blending in.

Give before you ask.
Help before you sell.
And watch how your audience shows up for you—because you showed up for them first.

Nick Flamel

Nick Flamel is one of the visionaries behind Brilliant Film Co., a creative agency known for turning real-world stories into cinematic brand experiences. With over a decade of experience in video production and marketing strategy, Nick helps businesses, nonprofits, and public figures grow by showing up powerfully online.

From political campaigns to small business series, Nick blends strategy with storytelling—offering not just videos, but a full content ecosystem built to inspire, connect, and convert. He’s passionate about using creativity to solve real problems and believes every brand has a story worth telling.

When he’s not behind the camera or building marketing systems, Nick’s probably developing his next big idea—or helping someone else bring theirs to life.